Case Study
ADA Charleston
Highlighting Charleston's Accessible Attractions
As part of Explore Charleston’s commitment to accessibility, we created a short film highlighting the region’s inclusive spaces and the locals who cherish them. From Park Circle Playground, one of the nation’s largest inclusive play areas, to Central Creek Park, designed for children of all abilities, we captured places where everyone can belong. At a Charleston RiverDogs game, we showcased sensory-friendly accommodations, while on Isle of Palms, we filmed how free beach wheelchairs make the coast accessible to all. More than a showcase, the film celebrates Charleston’s dedication to inclusion and invites everyone to experience the city without limits.
Telling Real Stories: The Production Strategy
Bringing this film to life required thoughtful storytelling from the start. Our producer spent extensive time developing the narrative and connecting with families genuinely impacted by Charleston’s growing accessibility efforts. By focusing on real experiences, the film became less about accessibility itself and more about the people whose lives are changed by it.
After completing the full-length edit featuring four families, we repurposed the film into four shorter social cuts—turning one production into an entire content series for the client.
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"We completely trust Vive Media to run with our initial vision and tie in their own creativity and talent to produce unique, high-quality content that highlights the Charleston area in an amazing light."
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Frequently Asked Questions
We prioritize pre-production research and authentic relationship building. For the Explore Charleston accessibility series, our producers spent extensive time connecting with real families directly impacted by local initiatives, centering the film on actual human experience rather than abstract policy.
After delivering the master film, we systematically repurposed the production footprint into four platform-specific social cuts, transforming a single shoot into a comprehensive multi-week campaign series.
The commercial series covered key landmarks across the Lowcountry, highlighting accessible infrastructure throughout community parks, public beaches, local museums, and regional professional sports facilities.