Case Study
College of Charleston
Commercial Ad Campaign
The College of Charleston wanted a bold, different approach—a commercial that didn’t just showcase the school, but truly captured its energy, culture, and connection to the city. From the start, we focused on a fresh, dynamic concept, leading the process from pitching ideas to scriptwriting and casting over 30 real students to ensure authenticity.
Visually, we embraced a cinematic style, using anamorphic lenses to craft immersive, wide-screen compositions that showcased both student life and the vibrant backdrop of Charleston. Every shot was designed to feel real, unscripted, and full of movement—bringing the College’s story to life in a visually striking way.
Institutional Filmmaking
Over three action-packed days, our team captured everything from sunrise at The Battery and surfing at Folly Beach to astronomy under the stars, study breaks in The Cistern, and welding in art class—all designed to match the script and storyboard. When an engineering scene fell through due to a robot malfunction, we pivoted to filming students flying an FPV drone, keeping the narrative seamless. That balance of planning and adaptability helped us showcase campus life in a fresh, dynamic way. With a tight turnaround, our post-production team delivered mastered versions for Hulu, Broadcast, and ESPN, while also providing the College of Charleston with all raw footage for future use.
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"Working with Vive Media has been a game-changer for CofC. Their consistent delivery of a high-quality experience exceeds our expectations every time. They are quite simply an invaluable partner to help tell our stories."
The MBA Program
During our longstanding relationship with The College of Charleston, we have done repeated video work with the team behind the MBA program. Throughout the years, we’ve created videos highlighting their various programs through interviews with students and staff, both on and off campus.
Behind the scenes
Ever wondered what it’s like to be on set with Team Vive? Spoiler alert: It’s a good time. We’ll take you behind the scenes, so you can see the process from start to finish.
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As part of Explore Charleston’s Explore Black Charleston initiative, we crafted a seven-film series that amplifies powerful African American heritage stories across the Lowcountry.
Frequently Asked Questions
To capture a distinct look full of movement, we utilized specialized anamorphic cinema lenses. This choice delivered wide-screen compositions that elevated student life and historic Charleston architecture into an immersive, premium broadcast ad aesthetic.
Operating on a highly compressed turnaround time, our in-house post-production suite delivered mastered versions fully compliant with strict engineering delivery specifications for Hulu, Broadcast Television, and ESPN networks.
Alumni and student testimonials add immediate personal credibility. By tracking academic experiences and career milestones through clean, localized interviews, our brand videos assist graduate programs in converting prospective applicants.