Case Study
Charleston Wine + Food
Experiential Marketing
Since 2023, we’ve partnered with Charleston Wine + Food to elevate the festival’s visual storytelling and showcase its place among the world’s premier culinary events. Working closely with their creative team, we’re trusted to capture the energy, flavor, and soul of the festival. It’s a massive production each year, and one of the most rewarding weeks for our crew. From sunrise prep to late-night bites, we’re there to film the moments that make this festival unforgettable.
Festival Recap Videos
Every year, we embed ourselves in the rhythm of Charleston Wine + Food, capturing the energy, flavor, and soul of the five-day festival. Our team splits up to cover 25+ events across the city and film over 10 interviews with chefs and talent from around the world. This isn’t just a recap—it’s the official hype reel that sets the tone for the next year. By now, attendees are excited to see our cameras; they know the magic we’ve created in past videos and want to be part of it. Our focus is on diversity, celebration, and storytelling—always aiming to craft something even more unforgettable than the year before.
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"Vive Media is one of the BEST Media companies in Charleston. We are extremely proud to partner with them and we are looking forward to furthering our partnership. They truly made sure to capture multiple events with such intention, diversity, and beauty. I highly recommend teaming up with this company, they will ensure to help you capture and create beautiful memories."
The 20th Anniversary: Milestone Campaign Series
To celebrate the 20th anniversary of Charleston Wine + Food Festival, we produced a campaign series designed to build excitement leading up to the festival. Charleston Wine + Food released a collection of short-form cuts across social media, culminating in a flagship film released just before the festival to drive anticipation for the milestone celebration.
Short-Form Festival Content
Beyond the main recaps, we produce a steady stream of punchy social shorts for Charleston Wine + Food—built to drop fast during the festival and keep the momentum going after. Some are mapped out ahead of time, others come together on the fly from something we captured spontaneously. We tailor every piece for platform-specific impact, delivering in all the right formats—vertical, square, horizontal—so it’s ready to hit feeds wherever the audience is scrolling.
Behind the scenes
Ever wondered what it’s like to be on set with Team Vive? Spoiler alert: It’s a good time. We’ll take you behind the scenes, so you can see the process from start to finish.
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Frequently Asked Questions
We manage high-volume, logistically intense footprints. For the annual 5-day Charleston Wine + Food Festival, our team splits up to cover over 25 individual events across the city while conducting live interviews with more than 10 global culinary talents.
We build fast-turn pipelines designed to capture, edit, and export punchy social shorts on the fly. Every piece is tailor-built for platform-specific mobile feeds, deploying vertical, square, and horizontal formats instantly to maintain real-time marketing momentum.
Milestone celebrations benefit from continuous digital visibility. By spacing out a collection of short-form partner spotlights on social channels prior to launching a main flagship film, we maximize audience anticipation and drive box office engagement.