Case Study
Explore Charleston
Charleston Tourism Video Production & Storytelling
Our relationship with Explore Charleston and the Charleston’s Tourism Bureau spans nearly a decade, and is one that we’re extremely proud of. Over the years, we have created a video library together that highlights local attractions, businesses, and public figures to tell the story of Charleston, South Carolina.
Destination Marketing: Creating a Viral Social Series
All of our work with Explore Charleston combines two objectives: highlighting the beauty of Charleston and putting the spotlight on local businesses. In our Perfect Day video series, we brought those two concepts together by exploring different parts of the city and highlighting the local attractions, restaurants, and experiences within them. To date, the series has generated more than 5 million views across Explore Charleston’s social media channels.
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"We completely trust Vive Media to run with our initial vision and tie in their own creativity and talent to produce unique, high-quality content that highlights the Charleston area in an amazing light."
Authentic Storytelling: Telling the Stories Behind Charleston Businesses
So many incredible businesses call Charleston home and have built thriving brands here because of all the city has to offer. In our Meet the Makers series, we tell the origin and success stories of some of Charleston’s most beloved businesses. Each video is tailored to the individual brand, keeping the stories authentic, personal, and engaging. We incorporated Super 8mm film to add visual texture and reinforce the authentic, handcrafted feel of the series.
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Frequently Asked Questions
We lean into relationship-driven storytelling built on long-term local trust. By combining intentional historical research with cinematic documentary filmmaking, our crew captures the authentic cultural narratives, local personalities, and landmark spaces that make a destination unique.
We build diverse asset ecosystems designed for multi-channel distribution. Our work for tourism campaigns spans from highly produced, heartfelt long-form cultural mini-documentaries to fast-paced, lighthearted vertical social media shorts tailored for modern engagement.
Yes. Over our decade-long relationship with regional travel and hospitality boards, we have consistently developed fresh, evolution-focused visual campaigns. We maintain ongoing continuity of vision, archiving and deploying a massive library of evergreen B-roll assets that keep regional branding cohesive across multiple seasons.